I’ve interviewed hundreds of Behavioural Scientists over the years. In this short blog, I wish to talk about one key factor that truly differentiates exceptional candidates from the rest. This one thing, I’ve realised is more important than a relevant graduate degree or having read a huge number of Behavioural Science books. It’s Practice . When you talk to someone in this field, it very much shows. Whilst the theory is undeniably important to build a strong foundation, and r

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