Action Bias is the tendency to take action just to feel in control, especially in uncertain or high-pressure situations—even when doing nothing would be wiser. Rooted in our discomfort with inaction and societal pressure to "do something," this bias can lead to poor decisions in areas like business, sports, and investing. Recognising it helps us make more deliberate, effective choices.

Imagine someone researching cars for their daily commute in a traffic-heavy city like Bangalore. They start with a modest budget in mind,...

Ever heard of “God’s Own Country?”  If you haven’t, it’s my home - a small South Indian state called Kerala, famous for its stunning...