Here's how we can help you

Discover the intricacies of users' behaviour

We employ system-1 exploration techniques to discover insights about your users and target market that's beyond the reach of conventional research methods. We can also help you map behavioural patterns to segment them users from a behavioural perspective.

My users seem to do <this>. But why?

If you're intrigued with a specific behaviour you see and want to understand why people behave the way they do, we can figure that out for you! Our experts use a combination of research literature, qualitative and quantitative methods to help you understand any behaviour.

Behavioural audit of product/process

Want our experts in cognitive science and behavioural design to audit your app? We will chart out the emotions of your users at each point in the flow and the system-1 heuristics in play to suggest science-backed behavioural science solutions that are effective and easy to implement.

Metric-driven product/process optimisation

Our experts can target specific metrics and help you reduce the bad/ increase the good metrics. Want to reduce churn? Want to increase user engagement? Want to increase conversion? Want to improve customer satisfaction? We can employ behavioural science to help you achieve your goals.

Build habits among your users

We use the fundamentals of behavioural science and the psychology of habit formation to help you build desired habits or break undesired habits among your users. We will use the target group's habit lifecycle to scientifically and sustainably link the intended habit to relevant cues. These habits can include users opening your app everyday, going to the gym regularly, getting a heath checkup every month, timely loan repayment/rent payment, etc.

Streamline your hiring-to-onboarding process

What goes in the JD to attract the the right candidates? How do we reduce bias in the hiring process? Once a candidate accepts your offer, do you send a generic welcome kit (with headphones, a book and a flask?) or do you do something different that makes them feel special? How do help the new recruit feel like they're a part of the organisation and build loyalty?

Build employee benefits program that work!

In most companies, uptake of benefits offered is low, leading to burnout and reduced motivation. How do we design benefit programs that employees actually make advantage of, using behavioural science strategies?

Applied behavioural science training

Why not upskill your team with our carefully crafted world-class Applied Behavioural Science training. You’ll create a battalion of user-obsessed brain programmers in your organization - Nothing will be the same after this.

We have trained folks from

(60+ product managers)

(50+ research and insights staff)

& MANY more

Practical | Fun | Effective

Our promise: At the end of the workshop, each participant will be able to end-to-end diagnose, ideate and apply behavioural science at their respective roles.

What topics can you expect at the training?

How we think and make decisions - appreciating the spectrum of system 1 and system 2 thinking
Behavioural science principles - an intro to various relevant heuristics and biases
Practical examples of nudges and other behavioural interventions
Case studies and real-world applications
Process of behavioural science research
- Decrypting behaviour using mechanism mapping
- Navigating ideation using frameworks
- Behavioural intervention design
- Robust experimentation
- Scaling and generalisation
Hands-on problem solving
- Pick a behaviour you'd like to address in your business
- Chart out the mechanism mapping for wholistic diagnosis
- Using relevant framework to ideate on interventions
- Design relevant experiment to test the ideas/nudges

Who is this course offered for?

Product leaders and product managers
HR professionals
Sales professionals
Marketing folks
Design professionals
Researchers
++

*We hyper-personalise the course based on the audience for each workshop.

Help setting up a behavioural science team in your company

Join the crew of behaviourally-informed organisations with our experts helping you setup an in-house Behavioural Science team end-to-end.

Our experts will help you

Chart out the right structure for your specific needs
Help you with the hiring
Train the new hires and set standards
Provide them with all needed resources
Help integrate the new team within your org

Ready to become a behaviourally informed organisation?

Yes, let's start!