You wake up and pick up your phone intending to quickly check your WhatsApp. Ten minutes later, you’ve also skimmed breaking news, half-read a work thread, watched 30 Instagram reels, noticed a bank alert, and scrolled past three ads promising inner peace at a discount. Your brain feels scrambled before breakfast. That, right there, is information overload . What is Information Overload? Information overload happens when the volume (and variety) of information you encounter e

Why do we value our old mug, unused concert ticket, or even a car with a new seat cover far more than anyone else would? This is the endowment effect, a cognitive bias that makes us overvalue things simply because we own them. From classic psychology experiments to everyday resale dilemmas, the endowment effect shapes how we perceive worth, often leading us to make irrational choices.

We are naturally drawn to the familiar, often avoiding uncertainty even when it could lead to better outcomes,a tendency known as ambiguity aversion. From choosing safe investments to sticking with known medical treatments, this bias shapes daily decisions. Rooted in fear of the unknown, cognitive strain, and loss aversion, it nudges us toward predictable risks over unclear possibilities. By building tolerance, seeking information, and practising mindfulness, we can learn to