Junofy is a renowned Behavioural Scientist who serves as the CEO of Beyond Nudge, a global behavioural science consultancy company. She is also the founder and CEO of India Behavioural Economics Network (IBEN) and sits on expert boards of various organisations. She’s a seasoned practitioner, researcher and public speaker with a strong passion for deciphering the intricacies of human cognition and decision-making processes. Over the years, she has worked with several organisations including Google, Swiggy, UNICEF and UNDP, and has delivered lectures at forums, universities and organisations around the globe.